Made with Care!
How We Use It?
In 2015, I had never discussed my sexuality or came out to anyone. My first experience confessing feelings for another man was strange, exciting, and nerve-racking all in one. I told him I was interested in him, however the feelings were far from reciprocated. Not only did he tell me he was straight, he also told me I was disgusting, weird, and dumb for having feelings for him and if I talked or looked at him, he would “beat me up.” I was devastated and was scared, and I fell into a depression.
However, I have this experience to thank. It’s my emotions and my actions during this time that allowed me to reconnect with a friend from grade school. She told me about a woman who helps people pave their own path in the fashion and beauty industry. I decided to take her course. I’ve learned to respect and love myself again through beauty.
INSPIRATION BEHIND THE BUSINESS
My inspiration for this brand is Whoopi Goldberg. She was the first black woman I had ever seen on TV. Her beauty was magnetic and pure. Even with her dark skin, she was and still is the light for many people of colour around the globe. She represents the natural beauty and she is one of the beautiful spirits of the black community. My inspiration continued among the various women of colour who entered my life. How society has depicted them as unattractive, not feminine enough, angry and in service of others.
People of colour can make a change and be the difference we want to get in this world. We refused to be the stereotype that society thinks of us. Creating an eco-friendly safe space and brand where people feel comfortable buying products from us due to our conscious way of seeing the world and respecting it is a beautiful thing.
My 3-3-3 Principle
We are a humanitarian brand who commits to giving back 3% off every sale, to support three specific causes who have the same core value as us.
INSPIRATION BEHIND THE PRODUCT
The last verse of Psalm Four is a verse I learned from my mother. When I was younger, I was scared of the dark and this Psalm helped me through sleepless nights. When you feel there is no light in the world, look no further than Psalm Four.