Mission & Vision

From rejection to self-love through beauty.

Every great brand has a story and ours is one worth telling. From inspiration to creation, discover what makes us different. Our journal is coming soon.

In 2015, I had never discussed my sexuality or came out to anyone. My first experience confessing feelings for another man was strange, exciting, and nerve-racking all in one. I told him I was interested in him, however the feelings were far from reciprocated. Not only did he tell me he was straight, he also told me I was disgusting, weird, and dumb for having feelings for him and if I talked or looked at him, he would “beat me up.” I was devastated and was scared, and I fell into a depression.

However, I have this experience to thank. It’s my emotions and my actions during this time that allowed me to reconnect with a friend from grade school. She told me about a woman who helps people pave their own path in the fashion and beauty industry. I decided to take her course. I’ve learned to respect and love myself again through beauty.

Vision

Rooted in science and guided by a deep respect for excellence, our goal is to create products that speak for themselves thoughtfully made, high-performing, and full of purpose. We don’t strive to be untouchable, only unforgettable a brand that inspires trust, admiration, and genuine connection.

Buy, try, share your thoughts!